Loudon County is the fast growing county in East Tennessee, with a population of almost 40,000. Between 1990 and 2000, the county's population increased 30%. Population projections show the county's population increasing another 30% between 2000-2010. The community's per capita income level is 80% of the United States and 88% of the state of Tennessee. The county's cost of living index is 96% of the national average.

The area is an outdoor recreational playground with its four lakes and close proximity to the Great Smoky Mountains. Within 30 miles of Loudon County, residents enjoy the Knoxville Symphony, Opera Company, Ballet Company, Zoo and Museum of Art.

A variety of educational, spiritual and agricultural opportunities and services abound. The area's heritage and culture are preserved in its scenic beauty, museums and "main street" type downtowns.